Headshot (photo)
Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you and (visual beings that we are) it governs their impressions from the start. Here are some quick tips to start with: make sure the picture is recent and looks like you, make sure your face takes up around 60% of it (long-distance shots don’t stand out), wear what you would like to wear to work, and smile with your eyes!
Headline
There’s no rule that says the description at the top of your profile page has to be your official job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what you’re passionate about.
Example 1: Lead generation expert and relationship builder.
Example 2: LinkedIn lead specialist with a passion for connecting people.
Example 3: Austin, TX native, business advisor and parent to two beautiful girls!
Position
Use this section to give a clear statement or two of your role AND responsibilities.
Example: CEO/Partner • Certified Eco Friendly • We’re Hiring!
About YOU
For salespeople, this section can be help build report and relatability; for other professionals, it could be the gateway to a new career opportunity.
Tell your story, have fun in this section by sharing your short bio and some simple bullet points about your area of expertise.
- Hook readers with a strong opener.
- Tell the reader why you do what you do.
- Speak to your industry expertise.
- Call out your specialties and skills.
- Highlight your professional interests.
- Include a call-to-action with your contact information.
License/Certification
In this section, include an image of your certifications and awards with short descriptions.
Recommendations
A “recommendation” on LinkedIn is a commendation written by a LinkedIn member to recognize your work. You can request recommendations from your 1st-degree connections you work with or have worked with. If a connection writes you a recommendation, you’ll be notified via a message from the sender on LinkedIn.
Followers
Connecting with users in your market will increase the 1st level connections and allow you to engage and share with them. 500+ is the goal.
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