The Linkedin profile is the first impression a company gives their customer. Companies use LinkedIn to create and optimize their profiles. There are six main techniques that companies use to stand out in the crowd: – Professional Headshot – Tailored Profile Summary – Creating and Sharing Content on the Profiles – Testing Out Company's Mission Statement – Using The Company Logo In Profile Image – Posting Videos In The Company Page. Check with DIDjyaKNOW for a free LinkedIn provide optimization guide. Free Linkedin Profile Optimization Guide