How to Get the Best TV Advertising Rates
Planning your ad budget months in advance can help you get the best TV advertising rates. It’s always best to buy ad time upfront because this allows you to negotiate lower rates with the station. Using a professional advertising agency can also help you negotiate lower rates. Learning more about the TV station you want to advertise with can also help you get the best rates.
Bookadsnow offers the lowest ad rates in the market
Bookadsnow is a leading advertising agency that offers tailor-made TV ad booking solutions. With over 30 years of experience in the industry, the company strives to offer the best results possible for their clients. Its expertise lies in understanding client goals and implementing strategies to achieve those goals. Its clients include top brands such as J K Tyre, Lux, and Linc. They offer expertise and services that make TV advertising affordable for any size business.
Dainik Bhaskar is one of the most popular Hindi newspapers in India, with circulation in fourteen states. With the help of Bookadsnow, the process of placing an ad in the newspaper is easy, quick, and affordable. The service has a simple online form that allows you to specify the size and location of the ad and its release date.
Cable TV advertising is cheaper than linear TV
If you’re looking to reach a smaller audience, cable TV advertising is the way to go. Although it may have a higher CPM, cable advertising is typically cheaper than broadcast television. Many businesses find that it’s worth the money and can be a great way to reach a local audience.
One of the main advantages of cable TV advertising over linear TV is its ability to target specific audiences. It allows brands to target audiences based on demographics, time of day, and television programming, and can be used to hyper-target local markets. It also offers greater reach. For a brand, this can be a huge benefit.
Another benefit of cable TV advertising is that viewers are more likely to actively watch commercials, forming an emotional connection with them. This makes it easier for advertisers to target a specific audience. They can also buy a particular time slot, and this helps ensure that their ads are seen by the right audience. As consumers are increasingly switching from linear to digital, advertisers will have to find the right demographic for their brand. In the meantime, savvy advertisers will continue to invest in impressions in order to reach cord-cutters and new audiences.
However, the cost of cable TV advertising can vary. While CTV advertising rates are generally cheaper than linear, the cost per thousand impressions are much higher. This is largely due to the smaller audience sizes and more targeted content. Because consumers are spending more time watching live television than they do using connected TVs, cable TV advertising can be a smart investment for advertisers.
